One flat price · 0% commission
One price. Everything included.
Try the whole paid plan free for your first 14 days, no card needed; your business number and phone front desk start with your first payment. Lock in $19.99 a month with the founding cohort for client texts, your own domain, phone front desk, team payroll, gift cards, memberships, store, invoices, and reports, or keep the solo starter plan free for basic bookings and payments.
Free for your first 14 days, no card needed. Then $19.99/mo, held for as long as you stay subscribed. $39.99 after the cohort
No credit card to start. Cancel any time and the account drops to the solo free starter plan, booking page and all. Your client list leaves with you whenever you want it.
Founding Studio Plan · $19.99/mo (normally $39.99)
14 days free · number with first paymentEverything in the solo starter plan, plus every future feature added to the paid plan and the complete operating system to automate your front desk, grow recurring revenue, and run your team:
- Text messages to your clients (250/mo included)Instant booking confirmations, day-before reminders (plus an optional 2-hour heads-up), post-visit rinse timers, and 2-way SMS from web, iPhone & Android. Reminders never stop at the limit; if you want more texts, turn on extras in Settings and each one is 1¢, at cost.
- A dedicated business number & phone front deskLocal studio number with custom voice menu (press 1 for booking link, press 2 to ring your cell), missed-call text-back, and transcribed voicemail.
- Your own booking domain & branded email domainHost your booking page on book.yourbrand.com with auto-SSL and send client confirmations from @yourbrand.com.
- Goldie, the AI assistant built into the appDrafts client replies, summarizes formula & visit history before appointments, polishes cancellation policies, and spots open calendar gaps.
- Recurring memberships, credits & member perksAuto-billing monthly tiers with credit rollover, freeze/resume controls, and automatic member discounts on services and retail.
- Gift cards, multi-session packages & promo codesSell digital or physical gift cards and prepaid session packs online, with balances and promo bonuses tracked automatically at checkout.
- Online retail store, inventory & checkout add-onsSell aftercare and retail products 24/7, suggest impulse add-ons on the booking confirmation screen, and track stock levels.
- Multiple employees, staff commissions & payrollUnlimited staff logins, custom role permissions, per-service commission splits, tip tracking, timecards, and weekly payroll snapshots.
- Multiple locations, rooms & spray boothsRun multiple studio addresses, treatment rooms, booth capacities, and mobile vans from one calendar with two-way Google Calendar sync.
- Client invoices, house accounts & text-to-pay linksSend itemized invoices or 1-tap SMS payment links, track house accounts, and protect your time with card-on-file no-show & late-cancel fees.
- Waitlist auto-fill & after-hours VIP requestsAutomatically text waitlisted clients the moment a slot opens, and approve high-margin out-of-hours or house-call requests with custom surcharges.
- Formula cards, bilingual waivers & photo historyLog exact solution blends and DHA notes per visit, collect signed English/Spanish intake waivers before arrival, and store private progress photos.
- Reviews on autopilot, loyalty & SMS/email campaignsRoute happy clients to Google Reviews, reward regulars with punch cards & referral credits, and send targeted promos with built-in quiet hours.
- Financial reports, sales tax, expenses & margin trackingFull revenue & payout reconciliation, sales-tax exports, expense & mileage logs, Cost-Per-Tan margin calculator, and Meta Pixel / GA4 tracking.
Solo starter · $0.00/mo fallback
Strictly solo booking and basic checkout, with no time limit:
- Solo booking page on yourname.goldenhourhq.com, with travel zones
- Calendar, clients, and every visit's history
- Card payments in person and online, plus deposits at booking
- Confirmations, reminders, and follow-ups by email
- Full CSV client export
No credit card needed · Solo essentials only
Every new account gets the $19.99/mo plan free for its first 14 days, and the business number and phone desk start with your first payment. Stay on the full plan to run your texts, domain, phone desk, team, memberships, store, and reports, or drop to the solo Free starter plan and keep your booking link and calendar online.
One paid plan, no add-ons
Everything's included.
The honest math
$95 booked. $0 platform commission.
We make money one way: the $19.99 you already know about, and nothing at all on the free plan. Not a cut of your work. On a platform that takes 10%, that same booking quietly loses nine and a half dollars before it reaches you. Standard Stripe or Square processing still applies, passed straight through at cost.
Pricing questions
The fine print, in plain words.
What happens when the free time runs out?+
You pick a plan. Keep the paid plan: if you joined the founding cohort, billing starts at $19.99/mo (including every future feature added to the paid plan) and stays there for as long as you stay subscribed. The standard price rises to $39.99/mo for everyone who signs up after the 100 founding spots are gone, and no rise in that number ever moves yours. Or drop to the solo Free starter plan and your booking page, calendar, clients, and card payments keep running with email confirmations.
Does the founding rate include future features?+
Yes. Your $19.99/mo founding rate includes every future feature added to the paid plan, held for as long as you stay subscribed. Optional pass-through usage costs stay separate: extra texts past 250 a month (only if you opt in at 1¢ each) and card processing fees.
What is actually in the free plan?+
Free is a solo starter and fallback plan: your booking page on a goldenhour subdomain, the calendar, clients, card payments in person and online, email confirmations and reminders, and full CSV export. The paid plan unlocks the rest of the studio operating system: client texts, your own booking and email domain, a business number with the front desk that answers it, Goldie, multi-employee payroll and commissions, gift cards, packages, memberships, your online store, invoices, and financial reports.
Do I need a credit card to start?+
No. You can set up your booking link, add services, and go live without entering a card, and every new account gets the paid plan free for its first 14 days (your business number comes with your first payment). You only add a card if you want to stay on the paid plan after that.
What are the payment processing fees?+
Your payment processor's standard rates, passed straight through. On Stripe: 2.9% + 30¢ for online payments and deposits, 2.7% + 5¢ for in-person card reader payments. If you take payments through your own Square account instead, you pay that account's Square rates. We don't mark these up and we don't add a platform commission on top.
Can I cancel anytime?+
Anytime, from your settings: no call, no retention script. Export your full client list to CSV on the way out, and the account drops to the solo Free plan rather than closing. We're the ops layer, not a lock-in. One thing to know if you're in the founding cohort: the $19.99 rate holds for as long as you stay subscribed, so if you cancel and start again later, you start at the standard price of that day.
Is there a per-booking fee?+
No. One flat $19.99/mo for the full plan (or $0.00/mo on the solo starter plan), plus your payment processor's standard rate on payments either way. No per-booking fee, no platform commission, no surprise line items.
How much are text messages?+
Texts are part of the paid plan, which includes 250 a month: plenty for reminders and confirmations at a normal book. Reminders never stop at the limit; if you want more texts, turn on extras in Settings and each one is 1¢, at cost. On the free plan the same confirmations, reminders, and follow-ups go out by email instead.
Claim a founding spot
Lock the price. Keep it.
Free for your first 14 days, no card to start. When the trial ends, stay free or keep everything for $19.99/mo, yours for as long as you stay subscribed.