Common questions
Everything, before you commit.
Real answers, grouped by what you're actually wondering — setup, money, your clients, the road, and texting done right.
Getting started
Live in an evening, whatever your craft.
I’m not in spray tan, is this for me?+
Yes. goldenhour is built for solo beauty pros across the board, mobile or studio-based: hair, color and barber; lash, brow, PMU and microblading; nails; waxing and sugaring; esthetics, medspa and head spa; massage; and bridal on-location. Pick your craft at setup and the intake forms, after-care messages, and rebook cadence tune to it. Spray tan is just where we started.
How long does setup take?+
Most artists are live in an evening. Add a service, connect Stripe, share your booking link — three short steps, no onboarding call required.
I’m switching from another tool, does it transfer?+
Upload a CSV export in Settings yourself, or email your CSV or spreadsheet export to hello@goldenhourhq.com: our team gets the import ready at no charge (clients, appointments, and services from Square, Vagaro, Acuity, GlossGenius, and Booksy; client list from Fresha, Schedulicity, or any other spreadsheet), and you press Import once to bring it in. Your booking link goes up the moment you add your first service, so you can start taking bookings before the import even finishes.
What hardware do I need?+
Your iPhone or Android phone. On Stripe, take cards at the door: tap to pay on iPhone where available, or a pocket-size reader you pair yourself in the app. Clients can also scan a QR code and pay from their own phone.
Money
Free or one flat price. Nothing skimmed off the top.
What does it cost?+
There are two plans. Free costs nothing and has no time limit. The paid plan adds texts to clients, your own domain, a business number and Goldie for $19.99/mo at the founding rate, then $39.99/mo once the founding spots are gone. Founding members keep $19.99 for as long as you stay subscribed, and that founding rate includes every future feature added to the paid plan (optional extra texts past 250/mo at 1¢ each and card processing fees stay separate). Every new account gets the full paid plan free for its first 14 days, no card needed, plus your payment processor’s standard rates on payments and no commission, no per-booking fee. See the pricing page for the full breakdown.
Do you take a commission?+
0%. We don’t take a cut of your bookings, ever. You pay your payment processor’s standard rate (on Stripe, 2.9% + 30¢ online and 2.7% + 5¢ in-person; on Square, your own Square account’s rates) and nothing on top from us.
How do deposits work?+
You set a deposit per service, and it’s held the moment a client books — so a no-show doesn’t cost you the drive. The balance is collected at the door.
When do I get paid?+
On Stripe: Your first payout lands 2-7 business days after your first appointment. After that, about two days after each sale. That is Stripe’s standard schedule, which we never override. On Square, the money lands in your Square balance on Square’s own payout schedule. Deposits, balances, and tips all flow to the same place: yours.
What about no-shows?+
The deposit covers you, and you set the cancellation window. If someone cancels late or doesn’t show, your policy applies automatically — no awkward chase, no lost drive time.
Clients & data
They’re yours. We’re the ops layer, not a middleman.
Do I keep my clients if I leave?+
Always. Export your full client list to CSV anytime, including contact details and visit history. Leaving is a download, not a negotiation.
Who owns the client list?+
You do. goldenhour is the ops layer that runs your booking and payments — we never sit between you and your clients, and we don’t market to them.
Is my clients’ data private?+
Yes. We don’t sell client data, payment details are handled by Stripe or Square (card numbers never touch our servers), and sensitive third-party tokens are encrypted at rest. More on the trust & security page.
On the road
The drive, priced in. Your brand, your domain.
How do travel fees work?+
Set your zones once, by miles or by minutes. When a client drops their address, the right travel fee is added at checkout, so they see it before they pay and you never send a “where are you based?” text again.
Can clients book on my own domain?+
Yes, on the paid plan: book.yourbrand.com, with automatic SSL and no extra fee. Clients book on your brand, never a link parked on ours. On the Free plan, your page lives at yourname.goldenhourhq.com. Drop either one in your Instagram bio and you’re open.
Which number and domain do my messages come from?+
Texts to clients go out from goldenhour’s shared, carrier-registered number and always name your business. Your business number takes calls and gets client texts in your inbox. On the paid plan, confirmation emails can come from your own domain once you connect it.
Bridal & group bookings?+
One booking, one address, one travel fee. The person who books accepts the waiver and answers the intake for the party, and each guest gets a named seat. The party books together and you arrive once, built for trials and on-location wedding mornings.
Texting & consent
Opt-in, honored. STOP, always.
How does SMS opt-in work, and how do clients stop texts?+
Clients give explicit opt-in when they book — no quiet auto-enroll. Every message identifies you, and replying STOP unsubscribes them instantly; HELP returns contact info. We keep the program A2P 10DLC registered and the consent trail intact, so your reminders keep landing without crossing a line.
One more thing
Still wondering?
Email us and you'll usually hear back within a business day, or take the 60-second tour and see it for yourself.